Music Entrepreneurship
Allan Dumbreck et Gayle McPherson2016

The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not easy territory to navigate or get a handle on.

Music entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and cases studies. Alongside cotributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offer practical help to the reader trying to navigate the business. Areas covered include:
- the value of the music industries
- recorded music
- live events
- branding in music
- artist management
- digital distribution

Titre original : Music Entrepreneurship (2016)