How to Boost Your Domain Authority in 2020
The Definition, History, and Google
In search engine optimization, the concept of authority can relate to three things: pages, links, and domains. For a page authority means its effectiveness in organic ranking, and, most often, the higher this indicator, the better. In the case of links, this refers to the influence that they can transfer to the sites they lead to. Various sources also use the concepts of link weight, link juice, and others. These are subjective concepts based on perception rather than a commonly accepted metric.