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More than 31 million people in the UK are gamers.
The average young person will spend 10,000 hours gaming by the age of twenty-one.
The future belongs to those who play games.
In this ground-breaking book, visionary game designer Jane McGonigaI challenges conventional thinking and shows that games - far from being simply escapist entertainment - have the potential not only to radically improve our own lives but to change the world.
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