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TRES BON
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
Titre original : Grinding It Out: The Making of McDonald's (1977)
1990 Editions St. Martin's Press
Langue française | 218 pages | ISBN : 9780312929879
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